For Sale By Owner
by Veronica Cabrera
April, 14 2012
According to the National Association of Realtors, Home owners who decide to sell their home as "For Sale by Owner" end up selling it for much less compared to hiring a professional realtor.
Real estate agents have the resources needed to represent sellers efficientlyand help them sell their properties at the highest value.
How do we do that?
-We belong to the board of Realtors where the properties are listed in the MLS for all (thousands) of board members to see the property and show it to their buyers.
-We place nice, professional yard sale signs.
-We use electronic supra key boxes to allow other realtor to have access to the property to show to any potential buyer.
-We create full color marketing material to expose the property.
-We deliver and mail out marketing pieces (such as flyers) to the neighborhood.
-We show the property to our list of buyers.
-We do frequent open houses.
-We estimate the price of the home using "real" comparables, considering any adjustments necessary to price the property accordingly.
-We expose the property on line (Realty ONE Group) on more than 500 websites.
-We keep the sellers informed and advised accordingly.
-We understand the process of the sale, negotiations, contracts, escrows, loans, and anything related with the sale of the property.
-We keep exposing and negotiating all the way until the close of escrow.
-We are members of National Association of Realtors, Members of California Association of Realtors,
and Members of PWR Local Association of Realtors.
Homeowners should not have to deal with a complex transaction for the sale of one of their most valuable assets. They should hire a professional realtor. They will avoid frustration; they will net more money than selling the property as "FSBO", and they will also reduce the liability that is implied in a complicated transaction like this.
The following chart can be found in the National Association of Realtor Website.
For Sale By Owner (FSBO) Statistics
FSBOs accounted for 10% of home sales in 2011.
The typical FSBO home sold for $150,000 compared to $215,000 for agent-assisted home sales.
FSBO Methods Used to Market Home:
- Yard sign . . . . . . . . . . 44%
- Listing on Internet . . . 33%
- Friends/neighbors . . . .27%
- Open house . . . . . . . .19%
- Newspaper ad . . . . . 17%
- For-sale-by-owner Web site . .12%
Most Difficult Tasks for FSBO Sellers:
- Getting the right price . . . 12%
- Understanding and performing paperwork: 11%
- Having enough time to devote to all aspects of the sale: 6%
- Preparing/fixing up home for sale: 5%
- Selling within the planned length of time: 5%
Source:
2011 National Association of REALTORS® Profile of Home Buyers and Sellers
Veronica Cabrera, Realtor
Realty ONE Group
Huntington Beach, Riverside, San Bernardino, CA
veronicasreohomes.com
(714) 809-6521
R.E. Lic. #0143140
